Australasia News: Study shows change in ticket buying; New Zealand: Lorde, LAB in the running for the awards

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CMC ROCKS: MacKenzie Porter performs at CMC Rocks 2022, which was unable to book international artists due to COVID restrictions. With those largely lifted, global stars will be making headlines in 2024, including Zack Brown, Morgan Wallen and Kip Moore. (Photo by Andrew Wilson for CMC Rocks)

AUSTRALIA

Report: Changed Ticket Buying Behavior

A high 71% of Australian ticket buyers, particularly in the 18-25 age bracket, admit to changing their behavior after the pandemic.

It’s gone from “buy now, pay later” to “buy now, decide later,” said the inaugural All Options Open – Ticketing State of Play 2022 report from ticket market Tixel and entertainment marketing agency Bolster.

She revealed that 84% will buy because they can easily resell them and 41% are hesitant about events that don’t allow for easy resale. Forty-two percent see themselves as early risers who pounce on pre-sales, with FOSO, fearful of selling, overtaking FOMO.
“Today’s post is viewed by many as an option, not a commitment,” said Tixel co-founder Jason Webb.

“There is a level of fluidity in tickets today that we have never seen before, driven primarily by consumers’ desire for flexibility.”

Ticket prices are the second deciding factor at 75%. The bill tops the list at 91%, with friends present at 62%.

Attendees are willing to deposit around A$66 ($41) for a concert, A$132 ($82) for a one-day event with a major headliner, and over A340 ($211) for a camping festival.

Festivals attract more international big names

After three years without international attractions, other major festivals are able to drive up the bills.

Bluesfest Byron Bay added Counting Crows, Doobie Brothers, Nathaniel Rateliff & the Night Sweats, Allison Russell, Vintage Trouble and St. Paul & the Broken Bones at Easter 2023.

They join Buddy Guy, Bonnie Raitt, Lucinda Williams, Elvis Costello, Eric Gales, Steve Earle, Beth Hart, Jackson Browne and Keb Mo.

The headliners for CMC Rocks 2023 (March 17-19) are Zac Brown Band, Morgan Wallen and Kip Moore with 16 American names including Jordan Davis, Hardy, Randy Houser and Ashley McBryde.

EDM superstar Kygo and manager Myles Shear’s Palm Tree Music make their Australian debut March 10-12 with Kygo, Dutchman Tiësto, Belgian Lost Frequencies, Dutchman Sam Feldt and Canadian Frank Walker.

He also performs in New York; Cabo San Lucas, Mexico; and Croatia.

Ticketing conference to showcase technology

The latest technology to increase site revenue, benchmark blockchain
crossover and understanding the psychology of pricing are among 30 sessions targeting concert, sports and theater professionals at Ticketing Professionals Conference Australia.

Taking place November 2-3 at the CommBank Stadium in Parramatta, a keynote from Richard Howle, Director of Ticketing for NEC Group UK, will advise avoiding customer frustration, while Andrew Thomas, Director of Ticketing Professionals UK, cites lessons from other industries and start-ups.

NEW ZEALAND

Lorde, LAB, Up For Awards

Two of New Zealand’s biggest live playing cards, singer Lorde and band LAB, are multiple nominees at the November 10 Aotearoa Music Awards. Lorde is up for Album of the Year, Best Solo Artist and Best Pop Artist.

LAB— who ranked Best New Zealand Actor PollstarANZ mid-year report – compete for wins in the album, single, band and roots categories.

The pair headline the 30,000 capacity Electric Avenue festival in Christchurch’s Hagley Park on February 25.

Returning after a sudden cancellation in 2022 due to pandemic restrictions following a 90% sell-out, the 50-act bill features US band Future Islands, Australians Flume and Peking Duk, and New Zealand’s Fat Freddy’s Drop, Black Seeds, Teeks and Supergroove.

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