Boost Lab and Galore team up for skin care solutions campaign

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Specialists in targeted serums, Boost Lab has partnered with the creative agency Galore to launch a new comprehensive brand platform “Skin Solutions Made Simple”.

The new creative direction is focused on streamlining messaging around serums and the broader skincare category, while helping customers understand what’s right for them.

“The serum category is growing rapidly, but it can be difficult for consumers to find the right product for them,” said Galore founder Tim Kirby.

“Boost Lab has a real commitment to making quality serums accessible and easy, so this brand direction is just bringing that to life.

“In a category often guilty of using complex pseudo-science in marketing, this campaign gives the brand a refreshing and straightforward point of difference.”

Nunn Media is supporting the campaign by implementing an out-of-home, retail and digital multiplatform campaign with media value of over $ 1.5 million deployed on the East Coast throughout the holiday season.

“After completing a Series A capital increase, we take a holistic view to build a strong brand in this market. This new campaign will really help build awareness of Boost Lab and cement us as a serious player in the serum business, ”said Boost Lab founder Craig Schweighoffer.

Schweighoffer founded the brand in 2020 to bring a new level of expertise, energy, support and community sense to the skincare space.

Boost Lab has since expertly formulated seven targeted serums for seven specific skin concerns.

In 2022, the brand’s key goal of making quality serums easy and accessible to everyone will remain consistent.


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