âMuch like the LAB single, we’re a rocket right now,â says director Dean Shaw, who is responsible for overseeing Go Media’s aggressive digital expansion, âand right now we have huge momentum. . It’s great to announce that we now have the largest digital out-of-home network in the country. It really feels like a space race, and we currently have 12 regions exclusively with a few more coming soon. Due to our national footprint approach, the lockdown didn’t slow down our development timeline, we just had to rearrange it. “
âRight now we have the number 1 network nationwide,â adds Managing Director Mike Gray.
âIt’s the biggest, the most extensive, and we can communicate with 12 regions that no one else can. We speak to more New Zealanders and deliver more impressions through a single network purchase than anyone and we are extremely proud of that. We went into lockdown with 50 screens, and have since passed 60 after recently erecting our Tri-Blades (three adjacent sites that can be synced together) in Rotorua and our first Auckland CBD Spectacular on Beach Road.
âAuckland is our main target for the next six months where we have 20 more live screens, so we will have 75 screens nationwide by March of next year, which quite possibly includes two of the best venues in New York. -Zeeland for their respective markets. âDean continues.
Marketing Director Isabella Dervan says: âWe thought it was time to make some noise to claim the top spot, so we reached out to LAB to see if they could make some noise about it for us. We wanted to celebrate our two local successes because they are also a heavyweight that has reached the top. We are promoting their upcoming shows nationwide and we have something special planned for our long term supporters that we are designing with the band right now.
âAs a New Zealand company that works exclusively with local artists, partnering with a company like Go Media was a no-brainer for Loop and LAB. their growing footprint. Bouncing off LAB’s song ‘Rocketship’ on a campaign for our giant summer tour makes perfect sense, âsays Mikee Tucker, Loop manager (LAB label / promoter).
âThe market has really woken up thanks to our massive growth over the past 12 months, but also to the revolutionary work we have done in this dynamic new era of DOOH,â adds Chief Digital Officer Parris Downey.
âWe’ve gone from using very rudimentary information and measurement practices to a hyper-granular, in-depth data-driven business that leads head-on. Today’s Go Media is powered by pillars that embody the best examples of ad technology, qualitative insights into audience behavior, and a pioneering benchmark in quantitative audience measurement. We have also recently developed a bespoke range and frequency tool that has allowed us to be more precise than ever about on-screen audience exposure and can better reflect the power of a true DOOH network. at national scale.
General manager Simon Teagle looks back on the past 12 months as his last four have been locked out.
âWhat’s refreshing for me is that we’ve been able to do all of this growth, expansion and innovation through tough times while still retaining all of the best things that make Go Media, Go. It’s a rocket and everything. the world, from our staff and customers, to the charities and community entities we support, are all on board for the ride.