Google and PHD launch second installment of AFL Footy Skills Lab


Google Australia, in collaboration with PHD Media, the Seven Network and Whooshka, is launching the second installment of its Footy Skills Lab by Google integration with the AFL.

Following the success of last year’s campaign, which saw thousands of players across the country engage with the tool, Footy Skills Lab is back with more capabilities in 2022.

Footy Skills Lab, made by Google is a tool developed for everyone, regardless of ability, gender or location, with the aim of providing everyone with tools in their pocket to improve their footy skills. All you need is a bit of space, your phone and a footy.

In the second installment of Google’s Footy Skills Lab, launched on July 14, new activities have been added, including partner and referee skills.

Google has also worked closely with the AFL’s Disability and Inclusion team to develop new features so that players with visual and hearing needs and those who use a wheelchair can also use the platform as a support tool. ‘coaching.

“We are delighted to partner with the AFL for our new Footy Skills Lab updates, and with Channel 7 and PHD to bring the stories of people across the country to life. Whether you’re at home, at the park or using a wheelchair, you can learn from a professional and continue to work on your skills,” Zoe Hayes, AUNZ Sport Partnerships Marketing and Consumer Applications Manager.

Maddy Prespakis and Tayla Harris

To help support the launch of the latest version of the tool – PHD Media and the Seven Network are launching a series of integration pieces that include AFL talent David Rodan, Darcy Vescio, Tayla Harris, Maddy Prespakis, Daisy Pearce, Louis Rowe and Angelo Mavroudis demonstrating a range of different skills found on the training tool. The integration will premiere on Seven’s coverage of the AFL from July 29.

“Google’s Footy Skills Lab demonstrates the perfect combination of sport and technology. The launch of this integration series showcases the evolution of the training tool, shaped by the hands of some of the most respected talents in the game. ‘AFL Ned Curtis, Senior Content and Partnerships Manager PHD Media

“Seven is delighted to be partnering with Google and the Footy Skills Lab again in 2022. Our free, live coverage of the AFL is for all Australians, which is why the Footy Skills Lab really resonates with us. – it’s clearly designed to be inclusive and a tool that people of all skill levels and abilities can use anywhere,” said Rob Maclean, National Sports Sales Manager, Seven Network.

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