Panera Bread offers a laboratory diamond wand

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St. Louis—This story has it all. Laboratory diamonds. A kitsch contest. A ring box shaped like a bread bowl.

Bakery-café chain Panera Bread is running a competition where customers can enter to win one of 22 diamond rings as well as a one-year membership to Panera’s Unlimited Sip Club, which means a year of hot coffee and iced and hot tea free and unlimited.

The contest opens on Monday, February 14.

The fast-paced, laid-back chain knows its chopsticks, so when it came time to pick a ring to gift, choosing the diamond cut was simple.

Entrants to Panera Bread’s new competition could win this synthetic diamond ring.


The 14k yellow gold ring features a 0.42 carat baguette cut lab-grown diamond set east to west with a half accent band set with 0.20 carat round lab-grown diamonds.

The ring is a size 7, and winners will be responsible for sizing if needed.

As a finishing touch, the ring is nestled in a personalized box inspired by the chain’s signature bread bowl.

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“For those who wake up feeling defeated, nothing reassures you better than unlimited coffee and a delicious baguette, and we’re leveling that this year,” said Drayton Martin, Vice President of Brand Creation at Panera Bread. , in a press release about the competition.

“The beautiful baguette-cut ring is an ode to our artisan bread which, paired with our Unlimited Sip Club, is sure to brighten our customers’ day a little.”

The company is not the first to hold a competition involving a lab-grown diamond.

Last February, Pepsi held a competition offering a ring set with a lab-grown 1.53-carat “alternative diamond” that incorporated boiled Crystal Pepsi in the growing process.

To enter the Panera Bread contest, customers must take a loved one, friend, colleague or themselves on a “Panera date” and take a photo at a Panera store or enjoy the company’s products at the House.

Using the hashtags “#PaneraDate” and “#Sweepstakes”, customers should then share this photo on Twitter or Instagram.

The registration period begins on February 14 at 7 a.m. EST and ends on February 18 at 11:59 p.m. EST.

No purchase is necessary to enter, but entrants must be US residents and 18 years of age or older.

Panera says more information will be available soon at PaneraBaguetteRing.com.

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