TBWAMedia Arts Lab appoints Kenny Blumenschein as Executive Creative Director

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Apple’s tailor-made agency TBWA Media Arts Lab has announced the appointment of Kenny Blumenschein as Executive Creative Director for the Asia-Pacific region, based out of the Singapore hub.

Blumenschein will partner with Managing Director Michaela Futcher and report to Global Creative Director Brent Anderson.

Of Thai / German descent, Blumenschein has accumulated experience on several continents including Europe, North America and Asia, bringing a valuable global perspective to his work.

In his new role, he will work with teams spanning the entire Asia-Pacific region, from India to Australia, to develop business creation and culture-defining work for one of the most recognizable global brands in the world.

Blumenschein recently joined Energy BBDO’s Media Arts Lab where he notably worked on award-winning Wrigley’s “For when it’s time” campaign, while SVP, ECD for the agency.

Prior to Energy BBDO, he was a creative strategist for the Greater China region at Facebook. After spending more than six years in Asia, he also held positions at Ogilvy as digital & content ECD, and as creative manager at VMLY & R.

Back in Germany, Blumenschein also spent time at BBDO and Isobar.

Commenting on his appointment, Blumenschein said: “! Joining the Media Arts Lab is obvious. I’ve always had a crush on the agency. It’s a very rare opportunity to work on such an iconic brand with the smartest, friendliest people in our industry.

“To do this in ICCA, which is one of the most diverse, dynamic and exciting regions, is an added privilege. “

Michaela Futcher said: “This part of the world couldn’t be more important to us and ensuring that we have the creative firepower to achieve our ambitions has been a key focus.

“I am so excited to have found someone of Kenny’s creative caliber, humanity and experience to help us do this. His background as a cultural chameleon is essential in enabling us to unlock the diverse opportunities in a region as large as APAC.

“We will build on his experience across the region, as well as globally, to do the kind of work that has a truly local impact. We can’t wait to have him on board.

Brent Anderson said, “Kenny is a strategic, innovative and astute creative leader with great instincts and tastes. He has led dynamic and modern teams in agencies in Asia and North America.

“He” is the spearhead of a cultural and integrated work which stands out for demanding clients. Kenny is a creative soul renowned for his mentorship, creating atmospheres for creativity and protecting big ideas. It includes all shapes and sizes of how brands can connect with audiences on modern surfaces, and “doesn’t pitch it on artificial intelligence”.

TBWA Media Arts Lab is headquartered in Los Angeles, USA, and operates in 25 markets worldwide, with 5 regional centers outside of Los Angeles: London, Miami, Singapore, Shanghai and Tokyo.


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